Published: 20 March, 2018

Hilton’s new ‘Meetings Simplified’ Concept includes Oranka’s Hydration Station

Our suppliers members Oranka Juice Solutions have recently joined up with Hilton Worldwide with a new, innovative concept for meetings and events:

As part of Hilton Worldwide’s commitment to make meetings as productive as possible, they have created an innovative new concept for their meetings and events, food and beverage offering called Meetings Simplified. This new concept has been born out of listening to customers, extensive research and consumer food trends. The findings of which were that people want more flexibility, less formality, with an all-day experience which gives them more choice. They are seeking food and drink that is both healthy and indulgent. Ultimately Hilton’s goal was to ensure customers feel refreshed, recharged and energised, where they can graze and refuel on fresh food and drinks at any time they want.

Centred on four core offerings in a communal area the first three concepts include ‘Free from’ for those with special dietary requirements, ‘Superfoods and Energisers’ for those seeking to maintain concentration and performance and ‘Guilty Pleasures’ featuring savoury and sweet treats. All of this is underpinned by a hot drinks offering and Hydration Station developed and provided by Oranka Juice Solutions. This is a dedicated area where delicious juices and flavoured waters are available to keep customers hydrated. These feature either two or three juices, plus a smoothie and fruit infused or still water. The flavour combinations of which will change through-out the day. The juices and smoothies available will also be altered each quarter to reflect seasonality and add variety for frequent customers.

Anthony Worrall, Hilton Worldwide’s Senior Regional Director of Food and Beverage, UK, Ireland and Israel says “As part of our new innovative C&E breakout project for the Hilton Group, we needed an original and flexible juice and smoothie solution. So, Oranka were an obvious choice, as I knew they offered a pioneering range of dispensing systems and a diverse range of healthy drinks, while also delivering great customer service and follow-up.”
For any further information, please contact Caroline Gladstone on email [email protected]